He married Tita Duran and they were the most popular love team in the movies.
Pancho and his real life wife Tita Duran, appeared in numerous Sampaguita Pictures movies.
They were the parents of the singer-raper-actor Francis Magalona.
Other children who did not join the movies are:
2. Susan M. Contreras
4. Victor (married to Ma. Angeles)
5. Henry, Popeye "Pye",
7. Maricar M. Martinez
Pancho Magalona co-starred on some Hollywood movies that were shot in the Philippines, such as The Hook (with Kirk Douglas) and Merrill's Marauders (with Jeff Chandler).
He won the Famas Best Actor Award in 1958 for "Hanggang sa Dulo ng Daigdig" and is best remembered for playing the character Simon in the movie version of Jose Rizal's novel El Filibusterismo.